THE VALUE OF LOCAL SEO
Local SEO Is About Bringing
Customers Through Your Doors
A well thought and integrated local SEO plan will help grow small to medium businesses more quickly. Local SEO refers to being seen on Google Maps and ranking well when people search for a service within a specific suburb or town.
Local SEO is well suited toward those in the service industry and often results in generating new leads and eventual customers.
Google is well known to most people and people have grown smarter, as such they are searching for more relevant results. The days are gone where people in need of a car service will search ‘car service Melbourne’. Today, people are more specific and include the suburb they require their chosen service.
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Reasons Why Local SEO Services Can Help You
Attract New Customers
Highly Targeted Market
With a suburb based approach, you will be able to target the local audience. For example, choosing keywords like ‘Dentists Caulfield’ rather than ‘Dentists Melbourne’ you are focusing on the local area and have a better chance of increasing your Google Rankings more quickly.
Highest Conversion Levels
By targeting the local suburb, you are more inclined to reach ‘real’ leads living within the area. Utilising localised keywords will bring more leads, resulted in higher conversion and increased ROI.
Increase use of Mobile Phones
The increase of mobile phone usage has resulted in the growing importance mobile optimized webpage. This specifically looks at the site design, structure, speed and more.
Listing your business information on credible online directories that Google trusts is fundamental to increasing your organic local ranking, as well as achieving an advanced spot on the maps.
Citation directories are high authority websites that Google trusts in order verify your business information. These directories assist in convincing Google that you are legitimate business with credentials.
Google Map Listing
Majority of businesses have a Google My Business account, which stores information like map listing, contact details and reviews. Ranking high on the map for your service is massive benefit. Having a well suite Google map ranking shows potential visitors where you are on the map and makes you easy to contact through click to call.
Mobile phone searches are becoming more abundant and your map listing has the opportunity to reach more potential clients mobile devices, so why not make the most of it!